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Your Customers Are Our Business
Marketing, Sales & Recruitment Expertise for the Seniors’ Housing & Care Industries
At Greenhouse Marketing, Sales & Recruitment, we want to work with you to make your residence or home succeed.
If you’re contemplating a new development and want to ensure maximum market demand, we’re excited to contribute both expertise and innovative thinking.
If you have an existing operation and need an expert analysis of why your marketing efforts aren’t working, we can provide that.
If you require a detailed plan to get things on track, we can do that too.
We can even assist on the frontline through recruitment, mystery shopping, engagement surveying, coaching, training and providing sales support.
At Greenhouse, marketing and selling to seniors is what we do and why we say that “your customers are our business”.
Recognize Us? We’ve been trusted by seniors' housing and care industry leaders for more than 25 years.
Experience, expertise, creativity and contacts
When you hire Greenhouse to work on your project, you are benefiting from the most experienced team in the industry. With almost 150 years of combined experience, we know your customer and what resonates with them.
Marketing, Sales & Recruitment Services Customized to Your Needs
We’re here to fill your suites and gain new clients for your business. Our range of services includes research, strategic marketing, media planning, graphic design, sales services, mystery shops, recruitment, engagement surveying and more. If it will help grow your business, we do it.
Our Story
How to Build a Greenhouse
Start with being in the right place at the right time. In our case, this meant being at the forefront of modern-day seniors’ housing in the late 1980’s and early 1990’s when the idea of developing accommodation that seniors wanted to live in versus what they needed to meet their healthcare requirements was really coming to fruition.
Heathre Green founded Greenhouse in 1994 after having held two leadership roles in the industry. Patrick Boult, an industry veteran, joined in 2011 as Chief Operating Officer and partner. From there, we’ve built a team of like-minded individuals who love this industry and excel at their roles. What’s the common denominator? Each of us enjoys our work, likes and respects our colleagues, and feels blessed every day to serve our ultimate customer – your resident.
And from there we’ve built a team of like-minded individuals who love this industry and excel at their roles. What’s the common denominator? Each of us enjoys our work, likes and respects our colleagues, and feels blessed every day to serve our ultimate customer – your resident.
Let's Brainstorm
Your business – and its challenges – are unique. So are our solutions. At Greenhouse, there are no one-size-fits-all programs. We gain a comprehensive knowledge of your organization and its pain points and then, in consultation with you, we develop the right approach to finding unique solutions.
1. Book a Consultation
2. Get a Plan
3. Grow Your Business
Recommendations from Our Clients
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"When our Director of Sales and Marketing, Lana Madani, began her maternity leave, we needed a seamless and highly capable solution to maintain momentum across our national portfolio of retirement communities. Greenhouse Marketing, Sales & Recruitment has proven to be exactly that and more.
Greenhouse stepped in with professionalism, structure, and a deep understanding of our industry. Their approach has been both strategic and hands-on, providing weekly sales coaching, tactical marketing plan reviews, and consistent performance reporting that has kept our teams focused and energized. The sales huddles and community coaching calls have fostered alignment, accountability, and a culture of best practice sharing that’s driving results in real time.
The Greenhouse team has also supported us with key strategic initiatives — including recruitment, competitive analysis, and the pre-leasing strategy for our newest development, The Vista on Sparks. Their ability to integrate seamlessly into our culture while offering fresh insights has been invaluable.
From strong project oversight to weekly strategic check-ins with me directly, Greenhouse has delivered exceptional value. I have full confidence in their leadership throughout the remainder of this engagement, and I would not hesitate to recommend them to others looking for a high-performing, industry-savvy partner in sales and marketing execution.."
Steve Strong
President & CEO
Signature Retirement Living & Glendelle Retirement Living
Greenhouse genuinely understands our sector and our organization.
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"Chartwell’s past partnership with Greenhouse has included a number of projects from supporting transitions impacting resident relocation to mystery shops for our sales team. Greenhouse is a collaborative partner who genuinely understands our sector."
Sharon Ranalli
Vice President, Marketing and Communications
Chartwell Retirement Residences
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