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Marketing Services

Focus on getting the best return-on-investment for your marketing spend by using the right tools for the job.

Marketing Plan Development

Knowing the status of your marketing and sales efforts is one thing, but developing the strategy to implement the changes required is another. Let us help you develop a marketing direction that ensures success.


We work with you and your staff to develop the right direction for your residence and make it stand out among the competition. Together we will develop a positioning statement that sums up the essential nature of the residence, then build unique selling points, key differentiators and key messages that will be carried throughout your marketing and sales programs.


We can also help with logo and visual identity standards to ensure you are consistently branding your residence.


“Leave no stone unturned” could be our motto at Greenhouse. We design a thorough, cost-effective program that focuses on the value received (number of initial inquiries) derived from each marketing initiative.

Our marketing plan format includes:

  • Traditional Advertising
  • Digital marketing
  • Signage
  • Direct Mail
  • Community Outreach Plans

We can provide project management, creative and placement services to ensure every step of the marketing plan is implemented effectively and tied into the positioning statement and key messages developed for your residence.

Showcase

Marketing Material & Ad Development

It can be a long and winding path between concept and execution. At Greenhouse, we can handle both ends of the project. From the development of a strong concept for your marketing support materials that speaks persuasively to your prospect, to cost-effective delivery of the results, we can clear the puddles from the path.

Some of the programs we can develop for your residence include:

  • Ad campaigns – both the creative and the placement schedule
  • Direct mail
  • Collateral material development, including brochures, flyers, posters, pamphlets, certificates, stationery, note cards, invitations and more
  • Newsletters
  • Copywriting
  • Photography
  • Design and print coordination

We can work together to bring life to your ideas and your ideas to life!

Marketing Material & Ad Development

It can be a long and winding path between concept and execution. At Greenhouse, we can handle both ends of the project. From the development of a strong concept for your marketing support materials that speaks persuasively to your prospect, to cost-effective delivery of the results, we can clear the puddles from the path.

Some of the programs we can develop for your residence include:

  • Ad campaigns – both the creative and the placement schedule
  • Direct mail
  • Collateral material development, including brochures, flyers, posters, pamphlets, certificates, stationery, note cards, invitations and more
  • Newsletters
  • Copywriting
  • Photography
  • Design and print coordination

We can work together to bring life to your ideas and your ideas to life!

Showcase

Marketing Manuals, Forms, Policies

This is the tedious but necessary part. As staff change, good ideas and practices often fall by the wayside. You need a readable, dynamic manual that becomes a key resource for your marketers and administrators.

We can build you a manual that includes not only policies and helpful forms but information and ideas as well. This is a manual they’ll actually want to consult.

Marketing Manuals, Forms, Policies

Marketing Manuals, Forms, Policies

This is the tedious but necessary part. As staff change, good ideas and practices often fall by the wayside. You need a readable, dynamic manual that becomes a key resource for your marketers and administrators.

We can build you a manual that includes not only policies and helpful forms but information and ideas as well. This is a manual they’ll actually want to consult.

I’ve had the pleasure of working with Heather, Patrick, Sylvia and the team in variety of circumstances over many years. The team at Greenhouse is uniquely knowledgeable about the Canadian Seniors Housing sector, and their products, strategies and advice are always sound. I’ve always found Greenhouse to be ethical, honest and creative. Most importantly, they’ve also delivered.

Mark Lugowski

Senior Vice President, Retirement

Sienna Senior Living