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Research and Analysis

Find the answers you’re looking for, whether it’s your chances of success on a new project, what your competition is up to or why your occupancy is declining.

Feasibility Studies

Feasibility Studies

If you’re thinking of expanding or getting into a new market, you’ll need a comprehensive feasibility study – not only for your own decision-making but for your financial partners.


Working with experienced industry feasibility partners, our study contains all the demographic information, absorption rates and financial analysis you’ll require but also provides a thorough review of the competitors and interviews with key referral sources and health care providers in order to uncover opportunities or threats and underserved niche markets.

Feasibility Studies

The weakness of an enemy forms part of your own strength.

~ Anonymous

Competitive Analysis

Need an in-depth understanding of the competitive environment in your community? We can provide you with a report that includes not only the facts about your competitor’s product and services, but an analysis of strengths and weaknesses so you’ll understand how to sell against them.

Take a look at the information we strive to capture in every Greenhouse competitor report:

Click view essential analysis points

  • Age of building
  • Building amenities
  • Suites by configuration and care level
  • Suite features
  • Service packages
  • Suite rates
  • Ancillary charges and second occupant fee
  • Current occupancy
  • A synopsis of sales features and deterrents
  • Vacancy analysis by suite type and rate - what types of suites are vacant and why

All findings are subject to what we are able to uncover but we use multiple strategies to obtain credible data.

Competitive Analysis

Need an in-depth understanding of the competitive environment in your community? We can provide you with a report that includes not only the facts about your competitor’s product and services, but an analysis of strengths and weaknesses so you’ll understand how to sell against them.

Take a look at the information we strive to capture in every Greenhouse competitor report:

Click view essential analysis points

  • Age of building
  • Building amenities
  • Suites by configuration and care level
  • Suite features
  • Service packages
  • Suite rates
  • Ancillary charges and second occupant fee
  • Current occupancy
  • A synopsis of sales features and deterrents
  • Vacancy analysis by suite type and rate - what types of suites are vacant and why

All findings are subject to what we are able to uncover but we use multiple strategies to obtain credible data.

Marketing and Sales Audits
Marketing and Sales Audits

Marketing and Sales Audits

One of the most worthwhile projects you can undertake is a review of your current marketing and sales programs and results. Let us examine your every element of your marketing and sales plan and the related processes.

Click to view essential areas of review

  • Primary Market Area demographics
  • Occupancy figures, both current and historical, including attrition data
  • Traffic, both current and historical, including sources
  • Sales goals
  • Conversion rates for initial-inquiry-to-tour and tour-to-deal
  • Marketing & sales staffing structure, duties, role description, hours & compensation
  • The role of department heads and staff in marketing & sales
  • Training and coaching
  • Marketing budget
  • Marketing plan including signage, digital, community outreach, advertising, direct mail and referral program
  • Collateral materials, premiums, incentives
  • Lead management
  • Respite programs
  • Model and respite suites
  • Physical plant
  • Competition

We look at these areas – and several others – to provide you with a clear picture of what’s working right at your residence and, more importantly, where opportunities for improvement may exist.

Shepherd Terrace had been enjoying a decade of high occupancy without much effort. We had a healthy waiting list and were consistently above 96% occupancy. Over eighteen months, our occupancy started decreasing, and the waitlist disappeared. We decided to engage Greenhouse to assist us with performing a marketing audit.

The report highlighted issues and made several recommendations to improve our programs and services and prepare a marketing plan that we never needed before. We made many changes as a result of the marketing audit, and within 12 months, we had gone from under 80% occupancy back to high 90’s.

Farhad Sethna

Vice-President, Corporate Services

Shepherd Village Inc.