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No need to waste valuable time teaching us about the industry. You can immediately benefit from our experience, expertise, creativity and contacts.
You’re the expert on your product. We’re the experts on marketing and selling it. Our team is unparalleled in this industry in Canada. Tell us about your product and we’ll tell you how to make it succeed.
150+
Years of Team Experience
More than 10,000
Projects Completed
More than 350
Residences Assisted
President and Chief Executive Officer
Heather Green has more than 30 years’ experience in the seniors’ housing and care industries, having served in executive roles with several operators, including as Senior Vice President of Marketing & Sales at Revera, Heather’s name is synonymous with marketing in this industry and lead-generation is her specialty. She is a pro at developing messaging that resonates and results in leads, and she is a popular speaker on the topic.
Chief Operating Officer
Patrick Boult has more than two decades of experience within the seniors’ housing industry, holding increasingly senior roles with various operators, including as the Vice President of Marketing & Sales for Revera, Patrick is a professional at converting leads into business. His unique combination of exceptional coaching and leadership skills, along with his strong technical and analytical expertise, has proven successful in achieving business objectives and results.
Vice President, Strategic Initiatives
Sylvia Watts is a seasoned sales & marketing professional with vast experience in retirement living, long term care and home health. Sylvia served as the Director of National Marketing Programs with Revera, where she was responsible for the development of lead-generating and lead-nurturing programs. Sylvia has a keen ability to uncover revenue growth opportunities and enjoys a stellar reputation for creating synergy within teams. Her approach to the recruitment arm of Greenhouse has won rave reviews from clients and candidates alike.
Recruitment Advisor
Nicki Morris, a Greenhouse business partner through her firm The Neoteric Group, is a strategic business leader with more than 20 years of experience in health and seniors’ care. Nicki provides Greenhouse clients with success profile development and performance assessments to support the candidate selection process. She offers advice related to recruitment, leadership development and coaching to ensure that new hires, managers and teams are best prepared for successful onboarding, a high level of employee engagement and team alignment.
Director of Strategic Marketing
Isis Gomez is an advertising professional with more than 15 years of experience. A graduate of Sheridan College’s Advertising Program, Isis held positions at BBDO Retail (now OMD Canada) and MacPhee Inc. She served as the Advertising Manager at Revera before joining Greenhouse in 2014 where she coordinates marketing & advertising projects, and develops & implements media plans that support clients’ marketing objectives. She is an analytical thinker with great communication skills who is able to work effectively under pressure and handle multiple priorities simultaneously.
Mystery Shop Manager
Marie-Eve Guindon is a versatile, customer-focused leader with more than 20 years of experience in customer service, specializing in the seniors’ market with its unique needs and challenges. A strategic communicator and expert at coordinating and managing mystery shop programs, as well as client satisfaction engagement surveys. Equally proficient in both French and English with a keen insight into Canada’s distinct regional markets.
Account Coordinator
Christine Fraser brings positivity and enthusiasm along with her exceptional organizational and customer service skills and altruistic attitude to the Greenhouse team. For the better part of two decades, Christine has undertaken projects for Greenhouse clients including mystery shops, successful virtual marketing assignments, and a variety of research and administrative programs. Christine now focuses on advertising planning and implementation, working in partnership with her clients to achieve their marketing goals.
Senior Contract Design Team
Phil Babcock joined our team in 2017, following seven years as the Creative Lead at Amica working to build the company’s distinctive brand. With more than two decades in creative, Phil brings broad experience in print and digital, providing cutting-edge branding and consistent implementation across the board. In addition to his design work for advertising, he offers an expertise in Photoshop compositing and retouching, polishing photos to make them as impactful and effective as possible.
Senior Contract Design Team
CJ Savery is a senior freelance graphic designer with more than two decades of experience, including being a part of the Greenhouse team since 2016. CJ was with Revera for several years developing the highly successful brand and leading high profile design projects which included brand development, corporate identities, logo design, stationery, brochures, flyers, reports, ad campaigns, photo shoots, banner stands, signage, bus wraps, and promotional items. She’s a professional, energetic designer who loves to create solutions. She brings an organized, positive and creative approach to projects.
President and Chief Executive Officer
Heather Green has more than 30 years’ experience in the seniors’ housing and care industries, having served in executive roles with several operators, including as Senior Vice President of Marketing & Sales at Revera, Heather’s name is synonymous with marketing in this industry and lead-generation is her specialty. She is a pro at developing messaging that resonates and results in leads, and she is a popular speaker on the topic.
Chief Operating Officer
Patrick Boult has more than two decades of experience within the seniors’ housing industry, holding increasingly senior roles with various operators, including as the Vice President of Marketing & Sales for Revera, Patrick is a professional at converting leads into business. His unique combination of exceptional coaching and leadership skills, along with his strong technical and analytical expertise, has proven successful in achieving business objectives and results.
Vice President, Strategic Initiatives
Sylvia Watts is a seasoned sales & marketing professional with vast experience in retirement living, long term care and home health. Sylvia served as the Director of National Marketing Programs with Revera, where she was responsible for the development of lead-generating and lead-nurturing programs. Sylvia has a keen ability to uncover revenue growth opportunities and enjoys a stellar reputation for creating synergy within teams. Her approach to the recruitment arm of Greenhouse has won rave reviews from clients and candidates alike.
Recruitment Advisor
Nicki Morris, a Greenhouse business partner through her firm The Neoteric Group, is a strategic business leader with more than 20 years of experience in health and seniors’ care. Nicki provides Greenhouse clients with success profile development and performance assessments to support the candidate selection process. She offers advice related to recruitment, leadership development and coaching to ensure that new hires, managers and teams are best prepared for successful onboarding, a high level of employee engagement and team alignment.
Director of Strategic Marketing
Isis Gomez is an advertising professional with more than 15 years of experience. A graduate of Sheridan College’s Advertising Program, Isis held positions at BBDO Retail (now OMD Canada) and MacPhee Inc. She served as the Advertising Manager at Revera before joining Greenhouse in 2014 where she coordinates marketing & advertising projects, and develops & implements media plans that support clients’ marketing objectives. She is an analytical thinker with great communication skills who is able to work effectively under pressure and handle multiple priorities simultaneously.
Mystery Shop Manager
Marie-Eve Guindon is a versatile, customer-focused leader with more than 20 years of experience in customer service, specializing in the seniors’ market with its unique needs and challenges. A strategic communicator and expert at coordinating and managing mystery shop programs, as well as client satisfaction engagement surveys. Equally proficient in both French and English with a keen insight into Canada’s distinct regional markets.
Account Coordinator
Christine Fraser brings positivity and enthusiasm along with her exceptional organizational and customer service skills and altruistic attitude to the Greenhouse team. For the better part of two decades, Christine has undertaken projects for Greenhouse clients including mystery shops, successful virtual marketing assignments, and a variety of research and administrative programs. Christine now focuses on advertising planning and implementation, working in partnership with her clients to achieve their marketing goals.
Senior Contract Design Team
Phil Babcock joined our team in 2017, following seven years as the Creative Lead at Amica working to build the company’s distinctive brand. With more than two decades in creative, Phil brings broad experience in print and digital, providing cutting-edge branding and consistent implementation across the board. In addition to his design work for advertising, he offers an expertise in Photoshop compositing and retouching, polishing photos to make them as impactful and effective as possible.
Senior Contract Design Team
CJ Savery is a senior freelance graphic designer with more than two decades of experience, including being a part of the Greenhouse team since 2016. CJ was with Revera for several years developing the highly successful brand and leading high profile design projects which included brand development, corporate identities, logo design, stationery, brochures, flyers, reports, ad campaigns, photo shoots, banner stands, signage, bus wraps, and promotional items. She’s a professional, energetic designer who loves to create solutions. She brings an organized, positive and creative approach to projects.
Let's Brainstorm
Your business – and its challenges – are unique. So are our solutions. At Greenhouse, there are no one-size-fits-all programs. We gain a comprehensive knowledge of your organization and its pain points and then, in consultation with you, we develop the right approach to finding unique solutions.
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2. Get a Plan
3. Grow Your Business
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